More than 12,000 television advertisements soliciting medical device injury claims aired in the first quarter of the year, but this was less than half that of the previous quarter. In the first quarter from January through March, over $1.3 million was spent to air these litigation-related ads and this was just over half what was spent on these ads during the October through December period. Monthly first-quarter advertising peaked in January by measure of both ad count and estimated ad spending when nearly 4,400 ads aired at a cost of about $610,000.
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