Estimated spending on medical device claims solicitation advertising increased dramatically from the first to the second quarter, when $4.25 million was spent to air these ads during television programming throughout the nation. • In June alone, spending on these ads skyrocketed from the prior month to more than $3 million—the highest in a month since October 2019. • More than 12,000 television advertisements soliciting medical device injury claims aired in the second quarter of 2023—roughly the same number that aired in the first quarter. • The monthly ad count during the quarter also peaked in June. With more than 4,100 ads airing during the month, this was the highest ad count in five months.
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