First-quarter spending on medical device injury claim ads surged to over $2.5 million for approximately 7,300 ads aired nationwide—a sharp increase from the previous quarter. Advertisers nearly tripled their spending to support over 2,200 additional ads.
Excepting the year's previous quarter, fourth-quarter spending on medical device injury claim ads decreased, totaling over $966,000 for approximately 6,000 ads nationwide. Notably, spinal cord stimulators emerged as a new mass tort ad target, with 111 ads aired.