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Following the steep increase in the first quarter, ad spending returned to what was observed at the end of last year. Implanted ports remained the top device target across all mass tort TV advertising, while Impella Heart Pumps emerged as a new target of the ads.

Total estimated spending on ads nearly doubled from the last quarter of 2023 and there were 5,200 more ads.   Implanted ports was the top target of this advertising once again with the estimated spending on these ads more than doubling from the prior quarter.